Developing a Campaign to Promote Federal Service
The Partnership for Public Service worked closely with the five pilot campuses on the Call to Serve Recruitment Initiative during the 2005-2006 academic year to learn how best to approach students and faculty with information about federal service – and how to do so in a way that would be cost effective and sustainable. The pilot institutions took a long-term approach to promoting federal service and focused on how best to make the Call to Serve initiative sustainable this year and in years to come.
Each institution may be ready for different levels of commitment – and so we want to emphasize that the suggestions and tools, while greater than the sum of the parts when taken all together, can also be utilized separately. After reviewing the possibilities, assess what is realistic and what is likely to have the greatest impact on your campus.
Below are the areas we have learned are key lessons for promoting federal service on your campus. Each topic links to examples from the pilot schools to provide context.
The Partnership for Public Service is a nonprofit, nonpartisan organization that works to revitalize our federal government by inspiring a new generation to serve and by transforming the way government works.
