Understanding how to best recruit and hire a talented and motivated federal workforce is of critical importance. This study’s key conclusions include:

• Despite long-standing negative stereotypes about government work, the research shows that Americans have a favorable impression of the federal government.
• The choice of words used to describe federal employees makes a huge difference.
• A perception that the federal government is overly bureaucratic is the major hurdle that must be overcome in order to attract top talent into government.
• Job seekers are searching for a culture that promotes creativity and innovation.
• Future recruiting must blend a call to public service with a picture of the practical benefits of working for the government.
• Supporters of improved recruiting and retention of federal workers on both sides of the aisle must make a real investment in reaching out and educating Americans.