RELATED June 06, 2025 Partnership for Public Service’s public comments on OPM’s “Improving Performance, Accountability and Responsiveness in the Civil Service” (Schedule P/C) proposed rule June 02, 2025 Partnership for Public Service's public comments on OPM's "Assuring Responsive and Accountable Federal Executive Management" proposed rule April 24, 2025 New Partnership for Public Service polling shows majority of the American public concerned about cuts to the federal workforce and government services Back to Reports Extreme Hiring Makeover: The Science of Marketing April 7, 2006 Just as National Nuclear Security Administration’s (NNSA) mission is highly specialized, so are the skills and talents that it needs in its federal workforce. Given the critical shortages in scientific and technical talent in America and a rapidly changing security environment, recruiting needed talent presents a major challenge for NNSA. NNSA was having difficulty attracting a sufficient number of qualified candidates to apply for its highly specialized—and vitally important—jobs. After reviewing the prior vacancy announcement for the senior scientific position and meeting with the hiring manager and HR team, the root of the problem became clear: NNSA was not selling or marketing its unique employment opportunities. Download (396k)