RELATED October 12, 2023 James-Christian Blockwood’s statement for the House Committee on Administration Subcommittee on Modernization, “Legislative Branch Advancement: GAO Modernization” August 16, 2023 Presidential Transitions are a Perilous Moment for National Security May 31, 2023 The State of Public Trust in Government 2023 Back to Reports Extreme Hiring Makeover: The Science of Marketing April 7, 2006 Just as National Nuclear Security Administration’s (NNSA) mission is highly specialized, so are the skills and talents that it needs in its federal workforce. Given the critical shortages in scientific and technical talent in America and a rapidly changing security environment, recruiting needed talent presents a major challenge for NNSA. NNSA was having difficulty attracting a sufficient number of qualified candidates to apply for its highly specialized—and vitally important—jobs. After reviewing the prior vacancy announcement for the senior scientific position and meeting with the hiring manager and HR team, the root of the problem became clear: NNSA was not selling or marketing its unique employment opportunities. Download (396k)