
The success of any major investment initiative requires communication and collaboration between numerous different stakeholders and customers—within and between agencies, between branches of government, between the federal government and partners in state, local, tribal and territorial governments. Implementation also requires engagement of stakeholders outside of government, including subject-matter experts, community organizations and members of the public. And all this engagement requires attention to creating a smooth customer experience for federal investment recipients—from grant applicants to technical assistance program participants.
The sections below lay out initial research and resources on a few specific elements of stakeholder engagement and customer outreach.
“It’s hugely important to build relationships with a broad set of key stakeholders and to develop channels of communication, credibility and trust.”
–Mike Schmidt, director, CHIPS Program Office, Department of Commerce
Intergovernmental Relations
Effective and sustained federal engagement with state, local, tribal and territorial stakeholders is key to implementing major investment initiatives. While federal agencies design and fund the programs that invest billions of dollars in communities across the country, other levels of government and tribal organizations are responsible for much of their implementation. Major investments also require federal agencies to have productive working relationships with other agencies, the White House, oversight bodies and congressional stakeholders.
Most federal agencies already have robust legislative affairs and intergovernmental affairs offices that are responsible for building and tending to these relationships across all of an agency’s initiatives. But it is also crucial for major investment program implementation leads to develop partnerships with those existing offices and integrate their expertise across the full lifecycle of these programs, from initial program design through final reporting.
Insights
- Include stakeholder engagement leaders in program teams. Major investment teams should include leaders with expertise and connections with relevant audiences directly in program teams to facilitate program-specific engagement. These experts can complement the work of agencies’ existing legislative and intergovernmental affairs offices.
- Share research and insights between agencies to understand stakeholder needs. By gathering, consolidating and sharing feedback from intergovernmental partners, federal agencies can develop a more robust understanding of the needs of these intergovernmental partners and customers, which should then inform program design and implementation.
- Identify opportunities to jointly advance shared objectives. Multiple major federal investment programs often serve the same communities or work toward the same goals. Agencies should formally and informally identify opportunities to collaborate or combine their complementary expertise to better meet the needs of state, local and tribal governments in a specific program area.
- Consider state, local and tribal government structures and fiscal calendars. Different intergovernmental partners each have their own processes and deadlines that may conflict with the requirements of major investment programs. Federal agencies should actively identify and consider these factors, when possible, as they design programs and reporting requirements.
- Coordinate the timing of funding opportunities. State, local and tribal governments must carefully weigh which of the many funding opportunities they should apply for in order to support a particular project or priority. To assist, federal agencies should explore ways to coordinate the timing of similar funding announcements as much as possible so that state, local and tribal governments have sufficient information to evaluate which opportunities to pursue.
- Share information in easily accessible formats. Agencies should explore as many ways as possible to communicate information about programs to ensure ease-of-access for stakeholders at all levels of government. Webinars, office hours and other formats can provide opportunities for stakeholders to learn about major investment programs and get questions answered upfront. Commonly asked questions can also be integrated into standalone FAQs as they are identified.
- Provide forums for peer-to-peer learning and knowledge exchange. Agencies can facilitate engagement and support customers by creating forums, such as communities of practice, for stakeholders at other levels of government to discuss similar challenges or circumstances they face in relation to a particular major investment program.
- Provide opportunities for real-time feedback. Creating opportunities for states, localities and tribes to share their ongoing experiences with major investment programs can help agencies understand successes and challenges in real time, enabling them to improve coordination and collaboration on a continuous basis.
- Use existing agency expertise and streamline relationships between federal stakeholders. Coordination and collaboration between agencies, departments and White House offices is crucial to ensure federal actors are working together toward the goals of major investment programs. Recognizing each agency or program’s area of expertise, use staff details and coordination capabilities to expedite investment decisions and improve implementation. Clarifying and streamlining the relationships between federal stakeholders enables agencies to devote more attention towards relationships with program customers.
- Identify key conferences and designate a travel budget for federal implementors to have “boots-on-the-ground” engagement with communities. State and local government officials, tribal governments, private sector partners and interested community members often appreciate face-to-face interaction with agency teams. In-person meetings are important to build trust particularly in places such as rural areas and indigenous communities that have historically been excluded in federal investment.
Resources on Intergovernmental Relations
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Topics for Further Exploration
- What are additional specific tactics that agencies can use to engage with different stakeholder groups? Are different tactics better suited for particular intergovernmental partners?
- What internal structures and tools best equip agencies to do this work?
- Are there any elements that should be included in major investments legislation to facilitate productive working relationships between agencies, the White House, Congress, oversight bodies and stakeholders at different levels of government?
Expert and NGO Engagement
Major investment programs often involve engaging with additional stakeholders, such as outside experts and nongovernmental organizations, whether as program customers, subject-matter experts, technical assistance providers or trusted messengers. Given the important roles these organizations can play in advancing the goals of major investment programs, agencies must account for these types of organizations in designing their outreach and engagement strategies.
Insights
- Make use of networks and umbrella organizations. Nongovernmental organizations—such as the Big 7 organizations representing state and local governments—that serve groups of other major investment stakeholders can be valuable resources for federal agencies. They can provide expertise and aggregated feedback on customer needs, share federal information through their own established channels and identify the programs most of interest to particular audiences. Federal agencies should ensure they are connected to the organizations that work with their target recipients and explore how they can work together to advance program goals.
- Facilitate connections between governmental and nongovernmental stakeholders. Federal agencies can play a key role in helping different levels of government connect with the private sector and nonprofit organizations involved in major investment implementation. Facilitating these connections can help all stakeholders more fully understand the major investment landscape, and how organizations can combine their complementary resources to advance program goals.
Topics for Further Exploration
- How can federal agencies maintain connections with nongovernmental organizations and experts between major investment initiatives so that they do not have to build relationships from scratch each time?
- How can federal agencies coordinate their engagement with nongovernmental organizations to minimize duplicative outreach?
- How can federal agencies make use of nongovernmental organizations’ expertise and community relationships without overburdening them?
- How can federal agencies best design program requirements that consider nongovernmental organizations’ capacity constraints?
Customer Experience
The federal government has been focused on improving the customer experience more broadly for several years so that individuals, organizations, state, local and tribal governments and others interacting with the government are able to seamlessly access services and have their needs and expectations effectively addressed. As with any federal program or service, a focus on the customer experience is crucial to successful implementation of major investment initiatives.
Insights
- Whenever possible, agencies should create a “front door” that serves as a single entry point for multiple programs. To reduce the burden on customers to find the right office or program they need, agencies should create a clear entry point that connects those stakeholders with the right programmatic office.
- Identify and prepare for the full range of potential customers. Major investment programs may require agencies to work with entirely new stakeholders or customer groups. Agencies should prepare for how they will reach these customers, including whether they need to set up new structures or work with existing organizations or partner agencies that already have relationships with these stakeholders.
- Conduct research to understand customers’ experiences and needs. Agencies should work with their agency’s Paperwork Reduction Act point-of-contact to identify how to conduct research with customers to understand their experiences, both positive and challenging, with programs and how the experience can be improved. Tools such as journey maps can then be used to aggregate that information so that it can be incorporated into program design and operations. The PRA can extend the timeline for conducting research and seeking customer feedback, and agencies must account for it in their plans.
- Be responsive to differing customer needs. Different groups of program customers may have different needs—for example, an online grant reporting system may work best for some communities, while at the same time creating challenges for rural communities without reliable broadband access. Agencies should examine where customer needs may differ and how they can ensure programs best serve all customers.
- Reduce administrative burdens for customers by simplifying requirements and communications where possible. Many elements of major investment programs—from initial notices of funding to grant reporting requirements—are often complex and even confusing for customers. Although it is important for agencies to ensure that this significant funding is handled responsibly, they should also identify ways to simplify program requirements and reduce the administrative burden for customers. For example, the new edition of the Uniform Federal Guidance emphasizes accessibility and plain language in grant documents, including an effort to simplify Notices of Funding Opportunity to make them easier for customers to understand.
Resources on Customer Experience
- Customer Experience: The Partnership has a collection of customer experience research, including profiles of specific federal services and recommendations related to customer experience best practices.
- Tribal Customer Experience Pilot for Post-Award Reporting: This report details an effort to reduce the administrative burden of tribal grant recipients and discusses the customer research and pilot projects conducted as part of this effort.
- Performance.gov CX Resources: This page offers resources on government’s overall customer experience initiatives.
- GSA CX Center of Excellence Playbook: This playbook provides an overview of practices agencies can adopt to improve the customer experience they provide.
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Topics for Further Exploration
- Where have customers had positive customer experiences during the current set of major investment initiatives and where have they experienced challenges? Are there commonalities across programs that can be used to inform the design and implementation of similar efforts in the future?
- Building on the effort to simplify NOFOs, what other processes that are common across major investment programs can be redesigned to improve the customer experience? What are customers’ needs and preferences for their experience with these processes? What could a redesign look like?
- What legislative or regulatory barriers hinder efforts to provide high-quality customer experiences? What reforms are needed to address those barriers?
- Given the scope of major investment initiatives, how can they be simplified to reduce the administrative burden for customers of tracking numerous programs at the same time while also making progress towards the initiatives’ goals? What changes during the creation of the legislation or during the implementation process are needed to do so?
- How can the Paperwork Reduction Act and other policies best be reformed to enable agencies to easily collect customer feedback?